35 years of experience across banking, accounting, and entrepreneurship — distilled into three focused services built for small business owners who are serious about growth.
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Before you start, understand your full story. See the founder's journey →
With an MBA, CPA designation, and 35 years of experience spanning IT data analysis, banking systems, financial accounting — and even a stint as a certified chef — Guy Avidan has built a career on understanding complex systems and making them work.
Guy has owned four businesses. Three he built and sold successfully. One he watched fail. That bankruptcy was one of the most defining experiences of his career — and it taught him more than any classroom or boardroom ever could. It gave him a front-row seat to both the emotional weight and the harsh financial realities of crisis — and a deep commitment to helping others avoid it, or survive it.
When you sit across from Guy, you're not talking to someone who only knows success. You're talking to someone who has lived the full spectrum — and dedicated his career to making sure you don't have to learn the hard way.
Whether you need strategic financial leadership, a clearer picture of your cashflow, or urgent business triage — there's a service built for exactly where you are right now.
The Cashflow Canvas® is a structured coaching methodology designed to give business owners real command of their financial picture — from solo sessions to group bootcamps.
From a first-look business assessment to ongoing CFO and controllership support, this is where financial clarity meets real management strategy.
Some situations can't wait for a coaching program. If your business is in acute distress — cash running out, payroll at risk, creditors calling — you need immediate triage.
Book a free 30–45 minute discovery call. We'll talk through where your business is, what's keeping you up at night, and which service is the right fit — no pressure, no pitch.
Book Your Free Discovery CallFree · 30–45 minutes · Virtual or phone
The Dream
You can picture it clearly — the business, the freedom, the income that's finally yours. The idea is solid. The timing feels right. And somewhere in you, you know this could actually work.
The Reality
Most first-time founders discover too late that their financial problem wasn't the numbers. It was that nobody ever asked them the right questions — about their household, their risk tolerance, their actual minimum to survive.
The Difference
Before we open a single spreadsheet, we need to understand your story. Where you're starting from. What you're willing to risk. What success actually looks like for your family — not just your business.
Three questions most financial advisors never ask:
What's the minimum you'd need to pay yourself from this business for your household to stay intact?
If the business needed six more months to break even than you planned — what happens to your family?
What does success look like for your family at the end of Year 1 — not just your business?
Two principles behind every engagement — regardless of which service you're here for.
Every engagement starts with a clear-eyed look at your actual situation — not a template, not a package, not a guess. The right answer depends entirely on what's really going on. That means listening first, diagnosing second, and only then recommending a path forward.
You wouldn't accept a prescription from a doctor who hadn't examined you. Your finances deserve the same standard.
A business has its own rhythms, relationships, and pressure points — it breathes, it strains, it adapts. And at the centre of it is a founder with their own history, blind spots, and drive. Understanding the whole ecosystem means holding both: the business as a living entity with its own dynamics, and the person whose decisions, energy, and vision shape everything it does.
The Cash Doctor treats your business as a whole — not just what the numbers say, but what they're not saying.
Cashflow Canvas® Program Results — Across the Global CCT Network